Campaign 4 - Child Safety

This campaign is from NSPCC and is for children safety online and an awareness for adults to check up on their children safety online so that they are 100% safe and not endangered by anyone. The target audience for this campaign would be parents and carers of children that use the internet and are old enough for social medias or even Skype. Children ages 10+ if their parents are okay with them accessing any social media apps but it is usually 13+ for Facebook, lifestyles of parents stereotypically working 9-4/5 Monday to Friday and picking their children up and dropping them of to and from work, then seeing friends and family on the weekend or even just relaxing after a week of hard work.

The key messages of this campaign are simply to just make sure and be aware how their children are on the internet and not have 100% control of who they are talking to and what they are doing all of the time but to atlas know they are safe and know who they are talking to and interacting with on the internet because it can be a dark place for anybody and especially for younger children, this campaign will inform what can happen online and what parents should look out for in social media. This campaign give parents a guide to social networks, sites and apps that their children are using day to day.

This campaign use methods to engage the audience such having an online website for parents to access at anytime, on this website they list a group of apps that are the main ones that children commonly use E.G. Instagram, Facebook, Snapchat, Twitter and then even games such as Club Penguin and Minecraft. The parents and carers will see straight away some of the sites children can be unsafe on and will want to read the dangers involved and how to stop them just in case. NSPCC have created a website that parents can interact with so that this will keep them involved and reading more than just pages and pages of writing they can see what they want to read or any information they want to know. The website also has quick simple banners to know what is involved in the whole campaign and what they ill gain from getting involved with NSPCC such as control on what their children are aloud to access and what they don't want them to see and access.

NSPCC have used images of families with children using the internet and images of social medias and games that most parents are aware of their children using so that they can see what apps their children can be unsafe using straight away without reading a load of information they don't need to read yet.  This campaign have released this online as the whole campaign is about online safety and would only be right if it were to be released online as this is what the parents will use to access everything their kids are using and seeing online. Releasing this campaign online will enforce the message a whole lot more rather than handing out leaflets on the streets with little information they can access it all on this website. 

The legal issues that the campaign will have to deal with in this creation is consent forms from families photographs taken and used on the website so that these people are fully aware of where these images are being released and publishes and so they know exactly what they are being released for and who will see them. If this were not done the families could take the company to court for using their images without consent whether they said they could or not they need full written consent for everyones safety.