Campaign 3 - Deadpool

The target audience for this 15+ due to bloody violence and vulgar language used throughout the film but aimed at both males and females as it can be watched as a family film, more towards being aimed at boys/men as they will find gory films fun to watch seen as not all women can be as interested. Having lifestyles of stereotypically working 9-5 or roughly the same hours for school/college for the younger audience and then going out on weekends for meals or to see friends and family.

The key messages of this campaign would be to go out and buy the film to watch at home or go to the cinema to watch the first screenings, this will bring money to the company but that will be the success in the whole campaign because all the money will fund for the recording and will make every penny back with no problems because all the advertisements have caught everyones attention to make them spend their money for the company.  This key message of this campaign would also be to go and watch the film to relax and to enjoy it or at least thats what the audience will think while the company are bringing in all the money of the audience doing this.

The methods that the campaign have used to engage the audience are sing teasers inside the trailers for the audience to have sneak peaks of what happens inside of the film, this makes the audience want to view the movie casing them to buy it. they also have a poster with the Deadpool character with his hands in a symbolic sign of love with a banner saying "FEEL THE LOVE THIS VALENTINE'S DAY" as the movie was released the same time as valentine's day so the audience members in relationships will see this as an activity to do during the day of love that love ones spend together. In one of the posters that say to watch in on valentine's day this enforces the message of watching it to the grips of audience members in a relationship as it gives the couple something to do and a majority of viewers will be in relationships of have families so this will be something that they can do on this special day. The campaign have released this film in perfect timing for valentine's day and they can afford to advertise the film anywhere they want to and doing this will give all the audiences time to see the film will be released soon so that they know when they can view it. The company have released this on trailers and posters, the advertisements that pretty much everyone will see day to day working and relaxing through tav and travelling to work.