Campaign 5 - Better Transport

This a campaign for better transport around the country and is aimed for people that live in areas with awful access to public transport due to times and the transport being reliable on turning up when they say that they will. The target audience will be the groups of people that live in places and countrysides with public transport that isn't helpful for anyone and mostly towards the older audiences that are becoming isolated because they cant get around as easily anymore. Interests of going to town to see their older friends and even their families for a drink and maybe a bit of a shop and something to eat on the weekends and the odd week day, mostly just relaxing at home watching TV because they are getting older.

Here is a graph of how much the local authorities spend on public transport each year and the graph clearly shows how much they are saving on public transport in 2017/18 compared to 2010/11, this shows the audience that something needs to be done, below this image I have shown another one that the campaign have involved that says the audience should write letters to the local authorities to get something done and said in all of this. The methods that this campaign have used to engage the audience are interactive articles, images etc. they give people the chance to write about how they feel to people that should know what needs to be done. The groups that this campaign have been used to enforce this message are ones effected by this whole situation of public transport, stereotypes of older audiences that can no longer get about their areas because of the local public transport they can and can't access anymore.

This campaigns choice of media can be slightly risky because it is to be access online and most of the target audience that are finding a way to write and complain about the whole situation are a lot older and not as aware on how to use the internet as easily as the younger audiences, this can cause delays on getting better public transport as soon as possible because of the responses they have so far from the people that are effected by it.

The legal and ethical issues that the campaign will have to deal with is libel and slander from slating the local authorities for no longer spending the money on public transport like they used to, speaking bad and writing bad information about the authorities can be taken to court and fined for doing so, this will instantly shut down the whole campaign and delay getting better transport any time soon.