Campaign 5 - Better Transport

This a campaign for better transport around the country and is aimed for people that live in areas with awful access to public transport due to times and the transport being reliable on turning up when they say that they will. The target audience will be the groups of people that live in places and countrysides with public transport that isn't helpful for anyone and mostly towards the older audiences that are becoming isolated because they cant get around as easily anymore. Interests of going to town to see their older friends and even their families for a drink and maybe a bit of a shop and something to eat on the weekends and the odd week day, mostly just relaxing at home watching TV because they are getting older.

Here is a graph of how much the local authorities spend on public transport each year and the graph clearly shows how much they are saving on public transport in 2017/18 compared to 2010/11, this shows the audience that something needs to be done, below this image I have shown another one that the campaign have involved that says the audience should write letters to the local authorities to get something done and said in all of this. The methods that this campaign have used to engage the audience are interactive articles, images etc. they give people the chance to write about how they feel to people that should know what needs to be done. The groups that this campaign have been used to enforce this message are ones effected by this whole situation of public transport, stereotypes of older audiences that can no longer get about their areas because of the local public transport they can and can't access anymore.

This campaigns choice of media can be slightly risky because it is to be access online and most of the target audience that are finding a way to write and complain about the whole situation are a lot older and not as aware on how to use the internet as easily as the younger audiences, this can cause delays on getting better public transport as soon as possible because of the responses they have so far from the people that are effected by it.

The legal and ethical issues that the campaign will have to deal with is libel and slander from slating the local authorities for no longer spending the money on public transport like they used to, speaking bad and writing bad information about the authorities can be taken to court and fined for doing so, this will instantly shut down the whole campaign and delay getting better transport any time soon.

Campaign 4 - Child Safety

This campaign is from NSPCC and is for children safety online and an awareness for adults to check up on their children safety online so that they are 100% safe and not endangered by anyone. The target audience for this campaign would be parents and carers of children that use the internet and are old enough for social medias or even Skype. Children ages 10+ if their parents are okay with them accessing any social media apps but it is usually 13+ for Facebook, lifestyles of parents stereotypically working 9-4/5 Monday to Friday and picking their children up and dropping them of to and from work, then seeing friends and family on the weekend or even just relaxing after a week of hard work.

The key messages of this campaign are simply to just make sure and be aware how their children are on the internet and not have 100% control of who they are talking to and what they are doing all of the time but to atlas know they are safe and know who they are talking to and interacting with on the internet because it can be a dark place for anybody and especially for younger children, this campaign will inform what can happen online and what parents should look out for in social media. This campaign give parents a guide to social networks, sites and apps that their children are using day to day.

This campaign use methods to engage the audience such having an online website for parents to access at anytime, on this website they list a group of apps that are the main ones that children commonly use E.G. Instagram, Facebook, Snapchat, Twitter and then even games such as Club Penguin and Minecraft. The parents and carers will see straight away some of the sites children can be unsafe on and will want to read the dangers involved and how to stop them just in case. NSPCC have created a website that parents can interact with so that this will keep them involved and reading more than just pages and pages of writing they can see what they want to read or any information they want to know. The website also has quick simple banners to know what is involved in the whole campaign and what they ill gain from getting involved with NSPCC such as control on what their children are aloud to access and what they don't want them to see and access.

NSPCC have used images of families with children using the internet and images of social medias and games that most parents are aware of their children using so that they can see what apps their children can be unsafe using straight away without reading a load of information they don't need to read yet.  This campaign have released this online as the whole campaign is about online safety and would only be right if it were to be released online as this is what the parents will use to access everything their kids are using and seeing online. Releasing this campaign online will enforce the message a whole lot more rather than handing out leaflets on the streets with little information they can access it all on this website. 

The legal issues that the campaign will have to deal with in this creation is consent forms from families photographs taken and used on the website so that these people are fully aware of where these images are being released and publishes and so they know exactly what they are being released for and who will see them. If this were not done the families could take the company to court for using their images without consent whether they said they could or not they need full written consent for everyones safety.

Campaign 3 - Deadpool

The target audience for this 15+ due to bloody violence and vulgar language used throughout the film but aimed at both males and females as it can be watched as a family film, more towards being aimed at boys/men as they will find gory films fun to watch seen as not all women can be as interested. Having lifestyles of stereotypically working 9-5 or roughly the same hours for school/college for the younger audience and then going out on weekends for meals or to see friends and family.

The key messages of this campaign would be to go out and buy the film to watch at home or go to the cinema to watch the first screenings, this will bring money to the company but that will be the success in the whole campaign because all the money will fund for the recording and will make every penny back with no problems because all the advertisements have caught everyones attention to make them spend their money for the company.  This key message of this campaign would also be to go and watch the film to relax and to enjoy it or at least thats what the audience will think while the company are bringing in all the money of the audience doing this.

The methods that the campaign have used to engage the audience are sing teasers inside the trailers for the audience to have sneak peaks of what happens inside of the film, this makes the audience want to view the movie casing them to buy it. they also have a poster with the Deadpool character with his hands in a symbolic sign of love with a banner saying "FEEL THE LOVE THIS VALENTINE'S DAY" as the movie was released the same time as valentine's day so the audience members in relationships will see this as an activity to do during the day of love that love ones spend together. In one of the posters that say to watch in on valentine's day this enforces the message of watching it to the grips of audience members in a relationship as it gives the couple something to do and a majority of viewers will be in relationships of have families so this will be something that they can do on this special day. The campaign have released this film in perfect timing for valentine's day and they can afford to advertise the film anywhere they want to and doing this will give all the audiences time to see the film will be released soon so that they know when they can view it. The company have released this on trailers and posters, the advertisements that pretty much everyone will see day to day working and relaxing through tav and travelling to work.

Campaign 2 - Vans 'Girls Skate'

https://www.youtube.com/watch?v=_4yPvwYQVh0

The target audience for this campaign are females aged 10+ or even a little bit younger, girls from India as the campaign is to teach girls how to skate in India to battle cultural expectations. Lifestyles of stereotypically working for someone e.g. markets, cooking as these are very common jobs for women in India. Having interests as being creative and skateboarding obviously as this will be the main part of wanting to start this and be part of the campaign.

The key messages of this campaign are to battle general stereotypes and cultural issues with women in India and to try and get a point across of women can be different and they can do anything they want to do in life and that is okay, no one can stop that. Also, that women can skateboard and it isn't just a boys sport or hobby.

Methods used to engage the audience are using adverts on youtube used by girls that will more than likely see these adverts, in these adverts, there are girls skating in India and also showing day to day lifestyles of how they live. There are two females in this advert Atita & Lizzie, using two girls to talk and film around their lives will show the audience that are being controlled and having to do something they don't want to do in life to realise that they are actually their own person and it is alright for them to do what they want. Also, they involve other younger girls for the younger audience to attract them to the idea of skating as they will be influenced by a younger generation and older as they can see skateboarding has a wide age range.

Groups, people, issues and stereotypes are used to enforce the message in this campaign when they use Indian girls in the advert and show markets at the start to show what people think they should stereotypically doing but these girls are different and are doing what they want to do because they realise that it is fine to do what they want to do and don't have to listen to people anyone anymore.

The legal & ethical issues that the campaign would have had to deal with would be trying to not come across as slightly racist as they have set the campaign in India where the stereotype of women is to work and they are challenging this which could bring trouble to the company 'VANS' not just the campaign idea. So VANS will have to be 100% aware of what they are saying. However, they have a lot of Indian girls talking to back the situation up which will stop a lot of trouble being caused.