My Poster

This is my poster i have created for Nostalgia

L02 - Mindmaps of ideas

L02 - Treatment

THE BRIEF - The brief is to

TARGET AUDIENCE - The target audience is

CAMPAIGN SYNOPSIS AND HOW IT RELATES TO THE BREIF -

KEY MILESTONES - The key milestones are

EQUIPMENT - The equipment needed is

PROPS AND MODELS - The props and models I will use are

HEALTH AND SAFETY CONSIDERATIONS -

LEGAL AND ETHICAL CONSIDERATIONS -

L02 - Choice of campaign media

I have chosen to do a poster for the company 'Nostalgia' as they already have a website they are happy with as it is, doing a magazine will be a helpful media product for the company as they are easy to print off and out up in public in any part of the country the company go to. This also helps promote the company as if they are put up around a city and a town not only will everybody see them but also the target audience, the target audience are teenagers 15-25 maybe even a bit older. Creating posters to put around the city will also attract the target audience and has the best way of them seeing it within a budget most 15-25 year olds will be around the city travelling to and from work/school seeing pretty much everything in the city.

I will create a short promotional video for Nostalgia to post on their social media, this video will contain the clothing that will be released shortly after the video to create suspense and excitement for the fans/target audience wanting to get their hands on the new products. I will also create this video for Nostalgia so people that are new to the brand will also get a short insight on the company and clothing line through a short video without having to go into researching everything about them, everything they need to know will be inside a short promotional video.

L02 - Evidence of contacting client

Campaign 5 - Better Transport

This a campaign for better transport around the country and is aimed for people that live in areas with awful access to public transport due to times and the transport being reliable on turning up when they say that they will. The target audience will be the groups of people that live in places and countrysides with public transport that isn't helpful for anyone and mostly towards the older audiences that are becoming isolated because they cant get around as easily anymore. Interests of going to town to see their older friends and even their families for a drink and maybe a bit of a shop and something to eat on the weekends and the odd week day, mostly just relaxing at home watching TV because they are getting older.

Here is a graph of how much the local authorities spend on public transport each year and the graph clearly shows how much they are saving on public transport in 2017/18 compared to 2010/11, this shows the audience that something needs to be done, below this image I have shown another one that the campaign have involved that says the audience should write letters to the local authorities to get something done and said in all of this. The methods that this campaign have used to engage the audience are interactive articles, images etc. they give people the chance to write about how they feel to people that should know what needs to be done. The groups that this campaign have been used to enforce this message are ones effected by this whole situation of public transport, stereotypes of older audiences that can no longer get about their areas because of the local public transport they can and can't access anymore.

This campaigns choice of media can be slightly risky because it is to be access online and most of the target audience that are finding a way to write and complain about the whole situation are a lot older and not as aware on how to use the internet as easily as the younger audiences, this can cause delays on getting better public transport as soon as possible because of the responses they have so far from the people that are effected by it.

The legal and ethical issues that the campaign will have to deal with is libel and slander from slating the local authorities for no longer spending the money on public transport like they used to, speaking bad and writing bad information about the authorities can be taken to court and fined for doing so, this will instantly shut down the whole campaign and delay getting better transport any time soon.

Campaign 4 - Child Safety

This campaign is from NSPCC and is for children safety online and an awareness for adults to check up on their children safety online so that they are 100% safe and not endangered by anyone. The target audience for this campaign would be parents and carers of children that use the internet and are old enough for social medias or even Skype. Children ages 10+ if their parents are okay with them accessing any social media apps but it is usually 13+ for Facebook, lifestyles of parents stereotypically working 9-4/5 Monday to Friday and picking their children up and dropping them of to and from work, then seeing friends and family on the weekend or even just relaxing after a week of hard work.

The key messages of this campaign are simply to just make sure and be aware how their children are on the internet and not have 100% control of who they are talking to and what they are doing all of the time but to atlas know they are safe and know who they are talking to and interacting with on the internet because it can be a dark place for anybody and especially for younger children, this campaign will inform what can happen online and what parents should look out for in social media. This campaign give parents a guide to social networks, sites and apps that their children are using day to day.

This campaign use methods to engage the audience such having an online website for parents to access at anytime, on this website they list a group of apps that are the main ones that children commonly use E.G. Instagram, Facebook, Snapchat, Twitter and then even games such as Club Penguin and Minecraft. The parents and carers will see straight away some of the sites children can be unsafe on and will want to read the dangers involved and how to stop them just in case. NSPCC have created a website that parents can interact with so that this will keep them involved and reading more than just pages and pages of writing they can see what they want to read or any information they want to know. The website also has quick simple banners to know what is involved in the whole campaign and what they ill gain from getting involved with NSPCC such as control on what their children are aloud to access and what they don't want them to see and access.

NSPCC have used images of families with children using the internet and images of social medias and games that most parents are aware of their children using so that they can see what apps their children can be unsafe using straight away without reading a load of information they don't need to read yet.  This campaign have released this online as the whole campaign is about online safety and would only be right if it were to be released online as this is what the parents will use to access everything their kids are using and seeing online. Releasing this campaign online will enforce the message a whole lot more rather than handing out leaflets on the streets with little information they can access it all on this website. 

The legal issues that the campaign will have to deal with in this creation is consent forms from families photographs taken and used on the website so that these people are fully aware of where these images are being released and publishes and so they know exactly what they are being released for and who will see them. If this were not done the families could take the company to court for using their images without consent whether they said they could or not they need full written consent for everyones safety.